How to Manage the AdWords Accounts of Multi-location Franchises
It is not easy to manage the marketing of multi-location franchises, especially when you are running AdWords campaigns.
There are certain things to focus on when running profitable pay-per-click (PPC) ads. Every tiny detail adds to better Returns-on-Investment (ROI).
Here are some effective tips to manage your franchise’s Adwords account more effectively.
Tip 1: Use Keyword-specific PPC Ad Groups
Keywords play a vital role not only in search engine optimization, but also in PPC ad campaigns.
Local keyword research for your particular niche is critical in streamlining PPC costs, and it is advisable to use more targeted keywords. For instance, Order Pizza, Deep-fried French Fries, etc.
Tip 2: Use Different PPC Ads for Different Locations
Keep an eye on your competitors and their ad copy, as well as the keywords employed to target their locations.
If their ads are working great then you can glean a lot from their keyword strategy. You can also check their ads to observe how they have differentiated ads to target various locations.
Tip 3: Use Multi-location Ad Variations
A/B testing is the one thing that shouldn’t be missed out while running your AdWords ads, especially for multi-location franchise ads.
It is less tedious if you replicate the ad copy with targeted keywords for most locations, just changing one feature each time.
Tip 4: Use Separate Landing Pages for Different Locations
If a single landing page for multiple locations is created then franchises may face difficulties in tracking location-wise PPC performance and qualified leads/visitors.
Remember, these leads convert only when they get what they are looking for from your franchise. By creating a separate localized landing page for different locations, your ads will be able to match the user’s location and intent.
Tip 5: Use Ad Extensions Well
For successful multi-location franchise ads, your franchise can make use of AdWords’ location extensions and call extensions. If you have a Google My Business account, you can easily use location extensions.
For multi-location franchise businesses, call extension is mandatory. It is effective if you include a ‘click to call’ extension on all your franchise ads.
For more tips on managing multi-location franchise AdWords accounts, Contact Us