How to Reignite Stalled Franchise Leads

Stalled franchise leads hinder your sales and prevent conversions. For improved franchise sales, it is essential to address stalled leads.

Here are a few tips to reignite stalled franchise leads.

Tip 1 : Research Your Sales Funnel

Find out the sales funnel stages where your leads are frequently stalled.

Research the reasons why and think of solutions to convert them into qualified franchise leads.

Tip 2 : Update Your Customer Personas

Using this research, you’ll be able to reveal overlooked details about your leads.

This can be used to create accurate customer personas to re-ignite your marketing and sales efforts.

Tip 3 : Make Calls

Pick up your phone and call your stalled leads to understand what made them freeze.

Often, the call itself is enough to bring most of the leads back in the game. You will also learn valuable lessons in the process.

Tip 4 : Always Keep in Touch

A persistent follow-up process should be designed to address all your stalled franchise leads. The trick is to follow-up 16 times or more, before the lead is moved out of the active sales funnel into a long-term follow-up process.

Tip 5 : Pay Attention to Lead Nurturing & Progression using Social Media

An effective lead nurturing and progression process can be put in place using social media platforms.

You can reconnect and engage with them over Facebook, LinkedIn, Twitter, Instagram, blogs, etc.

Tip 6 : Plan Your Follow-up Strategy Early

Early-stage leads need to be handled sensitively for them to take a step forward. Remember, most of them may not yet be ready to buy.

It is important to focus on moving the conversation forward rather than focusing solely on closing the deal at this stage.

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