5 Key Tools to Ensure Franchise Brand Consistency

Brand consistency is one of the factors that direct impact a franchise’s marketing efforts. It also helps build recognition, authority, and ultimately, sales.

Here are some key tools that help ensure franchise brand consistency.

Brand Consistency Tool 1: Franchise Sales Team

Your franchise sales team training is quite important in maintaining brand consistency.

It is important to engage, listen, and empower your sales teams often so that they sell your product/service with the right pitch to the right target audience.

Brand Consistency Tool 2: Franchise Brand Guidelines

Any franchise business should have their own set of brand guidelines like logo usage, type, color schema, brand stories, attributes, and more. This helps the world at large to understand the brand better.

Consistent exposure to the brand helps drive brand recall and loyalty.

Brand Consistency Tool 3: Franchise Style Guide

Style guides are used for brand communication and include writing style, and tone of the voice.

It should clearly tell your marketing team how to maintain brand consistency when communicating with customers and prospects.

Brand Consistency Tool 4: Marketing Templates

Provide your franchisees with marketing templates for posters, email, signage, brochures, etc., made to the style guide and brand guide of the franchise brand.

If done right, templates are one of the most effective ways to ease the work load of your franchisee sales and marketing teams.

Brand Consistency Tool 5: Branding Tools

There are several branding tools that can help your efforts in maintaining franchise brand consistency across every outlet.

OnBrand Grader: Scans your entire website and provides an overall score of the brand consistency.

Lessonly: Helps in quickly and easily creating online training sessions for enforcing your brand guidelines.

Rebrandly: It creates a short link based on your franchise brand name. If your content is shared on social media platforms, then the audience will know that the link belongs to your brand.

Coverage Book: It compiles your PR coverage in one screen, in a user-friendly format, which helps in checking if the statement, comment, and quote are consistent.

For more information on key tools to ensure franchise brand consistency and izmoleads role in this, Contact Us.