How to Utilize Data to Capture More Franchise Leads
Customer data is the key to attract, capture, and convert more franchise leads. Data is everywhere, yet most of us are not aware of using it to get the best results.
Here is how to utilize data to capture more franchise leads.
01. First, Gather Your Data
Data can be gathered by:
- Tracking anonymous users visiting your franchise website
- Exporting data from your email clients, CRM systems, telephone directories, and more
- Requesting feedback from your existing customers
- Availing data from reliable databases and channels
02. Manage Your Customer Data
This data needs to be sorted and managed for customer segmentation and targeting. For instance, email correspondence and phone logs may reveal those prospects who are ready to buy, with respect to those who are searching for preliminary information, and so on.
With this information, you can be more effective in converting prospects, designing targeted marketing communication, etc.
03. Improve Your Buyer Personas
Your customer data can be used to improve your buyer personas. It lets you understand the reason why people buy from your franchise.
If you develop targeted buyer personas then it becomes easy for you to plan your marketing communication to deliver better results.
04. Data-driven Lead Segmentation
With data, it becomes easy to group your leads based on the common traits, interests, pain points, geography, demographics, and more.
This list helps in delivering the right message to the right audience at the right time.
05. Customer Acquisition Through Customer Data
As mentioned earlier, data is important and it can play a pivotal role in converting franchise leads into customers.
For instance, if you have data on customers at the start of the sales funnel, then you can send the relevant marketing message to them from a selection of templates. Or, if they are further down the funnel then you can switch to lead nurturing, nudging them into the decision-making stage.
For more insights about using customer data to increase and convert franchise leads, and to know how izmoleads can help you achieve it, Contact Us.