8 A/B Tests that Help Improve Your Franchise Lead Generation

A/B testing or Split testing is a simple way to test the effect of variation in your marketing campaigns, and tune them to attract more franchise leads. It is a proven way to validate the changes made to your ad copy, design, images, etc..

Here are some of the A/B tests that can improve your franchise lead generation efforts.

A/B Test 1 : Homepage Tests

Many of the franchises make use of their website homepages as their campaign landing pages as well.

If your franchise follows this practice, then it is important to optimize your homepage and subject it to regular A/B testing, if you would like to see increased franchise lead generation.

A/B Test 2 : Landing Pages Tests

Landing pages are the central assets of your lead generation campaigns. With slight tweaks to the landing pages, you can often expect increased results.

Depending on the kind of ad, you can test, validate, and then apply changes to these landing pages for improved conversion.

A/B Test 3 : Form Tests

Most of your franchise audiences are hesitant when it comes to filling in long forms. The lesser the form fields, the lesser the bounce rate.

Carry out A/B testing of these forms by adding or deleting fields and look for the percentage change in conversions.

A/B Test 4 : Title Tests

Every landing page demands a simple, clear, and eye-catchy title.

Try a variety of combinations and languages for split testing. It is quite easy to test and experiment with the title and you can see immediate results.

A/B Test 5 : Call-to-Action Button Tests

The one most important thing in your campaign that prompts your prospect to take an action is the call-to-action button.

It is important to test and include a call-to-action that your targeted audience is most likely to accept.

A/B Test 6 : Site Navigation Tests

Website navigation plays a vital role in shaping a positive user experience. In turn, it leads to improved franchise lead generation.

Do A/B testing process for website navigation as well, and retain the best site navigation structure.

A/B Test 7 : Image Tests

The right images for the website and landing page are important factors for attracting more franchise leads.

Test various images and its combinations, and check the ones that produce improved results.

A/B Test 8 : Email Subject Line Tests

Most of the marketing messages are communicated through email. An inspiring subject line is essential to drive a successful email marketing campaign. This is where A/B testing can help you.

For more information on A/B tests that improves your franchise lead generation and to know how izmoleads can help, Contact Us.