7 Important Tips to Consider Before Choosing a Franchise Lead Generation Service

Franchise Lead Generation is important for an expanding franchise network. This is the reason why many franchises hire professional lead generation services. 

How do you analyze a particular lead generation service in order to understand if it is the right fit for your franchise business? Here are some important tips to consider.

Tip 1: Know Your Franchise Lead Generation Challenges

Before you choose a lead generation service, it is important to identify what the factors are preventing you from gaining franchise leads on your own.

If it is a brand-perception issue, then simply hiring a vendor may not help you get high-quality leads.

Tip 2: Know Your Ideal Software Services

Understanding your challenges will help in deciding which franchise lead generation service is best suited for your requirements.

Narrow down your choices by defining your leads and matching them to service providers who are doing quite well in similar categories.

Tip 3: Know Your Capabilities

Before choosing a franchise lead generation service, you need to analyze if your lead management systems and follow up processes is compatible the service provider’s.

For instance, if the leads from a particular provider requires you to make contact inside six hours for maximum conversions and your sales team is not geared for it, then your conversion rate is expected to drop.

Tip 4: Know Your Franchise Leads & Qualify Them

If you sign-up for a lead generation service then there will be a large inflow of new leads into your franchise business. You need to qualify a few of these leads to understand if the service is effective or not. 

Remember, the whole point is to get conversions and not just leads.

Tip 5: Know How Your Lead Generation Service Qualifies Leads

It is also important to understand how your service provider qualifies leads. An experienced service provider’s guidelines will be specific and in agreement with your criteria.

The important criteria that need to be analyzed are lead scoring, list management, segmentation, tracking, and reporting.  

Tip 6: Know Your Return on Investment

Before choosing your service provider, ensure that the Return on Investment (ROI) is measurable. 

You need clear ROI figures in order to allocate budget for lead generation activities. Most of these services will be ready to discuss ROI and make sure that you achieve it as well.

Tip 7: Know how to scale up or down

Lead generation must lead to business growth and bring in more revenue. Choose a service provider who will be able to scale up the leads when you decide to expand rapidly, and scale down when you are in the consolidation mode. 

For more information on the important factors to consider before choosing a franchise lead generation service for your business, Contact Us.