How to use Pinterest for Franchise Lead Generation

With the increasing popularity of Pinterest, it is being used as a marketing tool by many franchises. But, not all have succeeded on this platform. 

Here are a few Franchise Lead Generation Tips using Pinterest.

Tip 1: Customize Your Franchise Business Pinterest Account

The visual appearance of your Pinterest account makes a huge difference with respect to attracting franchise leads. It is critical to creating an interesting Pinterest home page, boards, profile cover, content, board titles, etc.

Tip 2: Optimize Pinterest Content

Optimizing your Pinterest content is important. Try:

Rich pins: They are used for products, apps, articles, and recipes. They can include the brand, product image, and price.

Buyable pins: They are used for shopping apps. The buyer will be directly able to purchase the product from the image/photo. 

Tip 3: Pin & Re-pin for Improved Engagement

Pinning and re-pinning on Pinterest help in getting the right message in front of your audience. 

For instance, you pin a car image and if your pin generates viewer interest, then you are on the right track. That way, Pinterest can act as a social media platform for lead generation as well.

Tip 4: Analyze Results & Optimize the Content 

Along with your Pinterest business account, you will have access to analytics that helps in making the right marketing decisions. You will have access to data related to pins, best time to pin, user engagement, user interest, and many more. 

This information will help you optimize the content to attract and capture increased franchise leads.

Tip 5: Try Pinterest Advertising

Over 80% of the active Pinterest users use the platform to make their purchasing decisions. 

Depending on your business, you may be able to advertise successfully on Pinterest. 

Tip 6: Integrate Pinterest Marketing into your Franchise Website

Pinterest marketing is not only bound to Pinterest but can also be integrated into your franchise website as well. A Pin it button can be added to your website that allows your visitors to post a photo on their Pinterest account without the need to copy the link, upload the image, or write a caption.

For more information on Pinterest Marketing and how to attract franchise leads using it, Contact Us.