9 Ways to Generate Franchise Leads using Facebook in 2019

More than 90% of the B2B marketers use Facebook for lead generation, says a leading 2018 social media industry marketing report.

Here are a few ways to generate franchise leads using Facebook in 2019.

01. Facebook Page CTAs

Including a call-to-action (CTA) button on your franchise’s Facebook page is one of the preferred ways to attract high-quality leads. 

Make it easy for your prospects to directly call or message your franchise.

02. Organic Facebook Marketing

The most effective way to attract franchise leads on social media is by promoting your business organically. 

You can post your franchise’s lead generation campaigns with relevant tags on your Facebook page and trigger conversations around it. This will make it easy for you to attract leads.

03. Post Links to Your Blog Posts 

Sharing your franchise blog posts on Facebook will drive more social traffic to your blog and usually this results in more social conversations and eventually, leads. 

04. Pin Lead Generation Posts to the top of Your Feed

Always pin the latest promotional offer on top of your Facebook feed and make sure it stays there for at least 7 days. 

Within these many days, you can expect an uptick in leads either on Facebook or your franchise website.

05. Include Links in Image Captions

Visuals are the #1 head turners on social media. Don’t forget to leverage this opportunity to market on Facebook.

Along with the images, you need to include a caption that contains a link to your landing page. 

06. Upload High-quality Facebook Videos 

Facebook video and live video are the current rage in Facebook marketing. It reaches your audience 135% more than even images. 

Budget to include videos in your franchise B2B lead generation strategy. 

07. Leverage Facebook Paid Ads 

Facebook paid marketing is a cost-effective way to attract B2B leads. 

Facebook ads can target specific demographic segments who are most likely to be interested in your business.

08. Try Remarketing for Lead Engagement

Remarketing is retargeting your potential clients who are already aware of your business but have not yet decided. 

Using remarketing, you can drive the prospects back to your website and persuade them to convert.

09. Create Personalized Ad Content

If you are aware of your prospects’ interests and concerns, then you will be able to create personalized content that targets these issues frontally. This is a proven way to attract high-converting franchise leads.

To know more about the different ways to Generate Franchise Leads Using Facebook in 2019, Contact Us.