20 Questions to Qualify Your Franchise Leads – Part I

Question 1: How did you get to know about us?

By understanding the source of your franchise lead - referral, social media, website, etc. - you will get a better understanding how to handle it. The lead source could give you a pretty good idea if it is from someone who is new to the line or business, or someone already involved in it.

If the lead is from referral, then it may need to be prioritized, since the odds are higher that it is a ready-to-buy lead.

Question 2: What motivated you to consider our franchise?

By understanding the motivating factor that attracted the lead, you can focus on it to position your franchise business better during the conversion process.

Question 3: What are you expecting from our franchise?

Understanding their aspirations will help you to decide if they can be converted or not. You will also know if they will be a good fit for your franchise business.

Question 4: Are you the decision maker or who else is involved?

As soon as you understand who is involved in making the purchase decision, you will be able to plan where the lead will fit into the conversion process.

Question 5: Have you been in this business before? How did you fare?

A quick snapshot of their business trail will help you understand how competent they are in running a business franchise.

Question 6: What is the reason for a change in the business line?

By understanding the reason to change, you will be able to customize and personalize the franchise offer.

Question 7: What is your budget for buying this franchise?

By understanding the financial status of the buyer, you will be able to decide if they can become your qualified lead or not.

Question 8: Who do you think your competitors are? How well are they competing with us?

By understanding the competition, you will get a clear idea as to who you will be competing with in the local market, which vendors they have worked with, and what are their decision-making criteria.

Question 9: Which among the two is important: money or productivity?

By understanding their choice between money and productivity, you can decide if they want to grow quickly by immediately buying the franchise or take it slow, based on their initial budget and plans.

Question 10: What is your main priority now?

Probing your franchise lead’s priority may help you understand if they are likely to be successful with your franchise.

Click here to read the next 10 questions in the second part of this article.

For more information on the questions on qualifying your franchise leads, Contact Us.