7 Proven Brainstorming Techniques for Increased Franchise Leads

Brainstorming is an effective informal approach to solve the concerns of your audience. This technique generates creative solutions and ideas that are capable of attracting franchise leads. 

Here are some proven brainstorming techniques that can help your franchise business.

Brainstorming Technique 1: Have a Small but Diverse Group

It is advisable to have fewer than 10 members in the brainstorming group. If the group is small then the voice and ideas of everyone can be easily heard and weighed in. 

It is also important to have people from every stream of your franchise business, since diverse ideas and experiences count.

Brainstorming Technique 2: Inform the Group about the Context & Goal

Even before the brainstorming session starts, it is beneficial to provide an overview and goal. It helps in directing ideas towards a particular concern, often resulting in a fruitful session.  

Brainstorming Technique 3: Come Prepared before the Brainstorming Session

It is the responsibility of everyone to come prepared for the session. 

Coming up with creative ideas take time and when you enter the discussion room with enough background information, you can directly start with your ideas.

Brainstorming Technique 4: Focus on Quantity not Quality

Any number of raw ideas is welcome during brainstorming. Do not judge ideas. Instead allow free-flow of ideas. 

The greater the number of ideas then then the higher the chances of arriving at creative solutions. It is ideal to evolve around 80 raw ideas to come up with one worthy solution.

Brainstorming Technique 5: Short Meetings

The meetings should not be too long. Otherwise, ideas become repetitive. 

Brainstorming Technique 6: Don’t Overthink

Overthinking on a particular topic limits your creativity. Don’t be afraid to list whatever ideas come into your mind. 

Basically, stop restricting your thoughts. 

Brainstorming Technique 7: Vote & Eliminate the Bad Ideas

Now that your idea list is ready, it’s time to discuss, vote, and eliminate the irrelevant ideas. It’s better to arrange a separate session for this rather than including it in the same brainstorming session. 

For making your elimination session easy, you may use the SWOT (Strengths, Weaknesses, Opportunities, and Threats) method.

For more interesting brainstorming ideas on attracting franchise leads, Contact Us.