9 Ways to Avoid Email Spam Triggers for Improved Franchise Leads

Email marketing is one of the most successful marketing tools for B2B franchise lead generation. However, to be successful, your franchise needs to avoid certain email spam triggers.

01: Have a Clean Email List

Creating your own email list rather than buying one is one way of ensuring that email bounces doesn’t go out of hand.

If the email bounce rate is high then your franchise reputation will take a huge hit and more and more of your email will find its way into spam folders.

02: Use a Real Sender Name

Personal sender names are recommended than brand names in email blasts.

A personal connection helps when your customers decide which emails to open and which ones to ignore.

03: Focus on Your Email Subject Line

Spam triggers like ‘money, help, free, earn, apply now, and many more’ directly sends your email into the spam folder.

Avoid such words in your subject line.

04: Never use all Caps & Multiple Punctuations

All caps projects as rude and triggers spam-checkers. Even if you are only trying to emphasize an important point, using all caps is still not a good option.

Same is the case with multiple punctuations like exclamatory (!) and question marks (?). You may include them in your email body but not in the subject line.

05: No False Promises

Align your email body with the subject line.

If you have promised an exciting offer in the subject line and missed it in the email body, then it is likely to reach the spam folder.

06: Avoid Attachments

Avoid attaching files to email promotions, since it immediately alerts spam filters.

Instead, you can place the document on your franchise website and incorporate a link in the email.

07: Select Reputed Email Service Providers

A reputed email service provider (ESP) sends relevant and useful content to their clients, hence becomes trustworthy.

Most of the disreputable ESPs are blocked by email providers.

08: Test Your Emails

There are various mail testing tools that help you test the quality of your emails.

These tools can alert you on spammy emails before you send them out.

09: Look out for low Open Rates

With the advances in technology, webmail providers are identifying unopened emails that are deleted by the users. If the same user receives emails from the same sender then it is automatically filtered and sent to the spam folder.