5 Reasons why Your Franchise Content Marketing Strategy Isn’t Generating Leads

Most of the franchises find it hard to generate useful leads. Let’s look at the most likely reasons why.

Reason 1: No Clear Content Marketing Strategy

A clear content marketing strategy and plan is a necessity if your franchise marketing is to see good results. It needn’t be perfect to begin with, but you need it from day one.

Later, you can improve your game plan, based on the results and feedback you receive.

Reason 2: Thinking of Content Marketing as a One-time Tactic

Content marketing is an on-going process and not a one-time campaign tactic.

If you overlook creating a balanced content marketing calendar, then you’ll definitely miss out on a lot of franchise leads.

Reason 3: Forgetting Email Marketing

Email marketing is one of the most effective marketing tools for lead generation.

Carefully build up a permission based email list and send personalized email promotions, based on customer segmenting.

Reason 4: Overlooking Compelling Content

Stop bombarding your audience with offer after offer. Instead, give them useful, educative, important, and relevant content that better connects with them.

Remember, the reason why they visit your franchise website is that they need help with finding a solution. Make your business a part of the solution.

Reason 5: Leveraging More Marketing Channels Than you Can Handle

Focused content promotions are critical in a content marketing strategy, and diluting your marketing decreases your franchise leads.

It is advisable to focus on a few important and effective marketing channels and provide your audience with high-quality content, rather than spread yourself thin over more marketing channels than you can possibly handle.

For more insights into the reasons why your content marketing strategy isn’t fetching you franchise leads, Contact Us.