20 Questions to Qualify Your Franchise Leads – Part II

In our previous article, we have already discussed ten qualifying questions. Here are ten more that help with lead qualification.

Question 11: What are the deal-breakers when working together?

By understanding what is expected of you and what can be delivered, you can ensure that there are no surprises in store. Here it is important to be honest with your products and services.

Question 12: From our interaction till now do you feel we can provide a viable franchise solution to you?

By going one step further to recap your interactions, you can lay the groundwork for the final agreement and also decide if the franchise lead is qualified or not.

Question 13: Can the next step be ‘Step A’ by ‘xx-xx-xxxx’ date?

With this question, you will know if the lead is ready to seriously commit and take the deal forward.

Question 14: What is your main pain-point? Is everyone in your team facing the issue?

By understanding their pain-points, you will know the roadblocks that need to be addressed.

Question 15: How will our franchise business impact your daily schedule?

This question lets you know who is responsible for decision-making and if the person is ready to accommodate the schedule changes that follow.

Question 16: When are you planning to start?

By understanding the timeline of the franchise lead, you can pace the nurturing process.

Question 17: By when do you want to achieve your goal?

Starting up a franchise is one thing, getting it up to speed quite another. With this question, you can further probe and counsel the lead about realistic time frames.

Question 18: What may stop us from working together?

This is a kind of reverse strategy. By understanding what doesn’t work between the two, you can plan to possibly customize the offering to overcome difficulties.

Question 19: What according to you might be future hurdles?

By understanding the hurdles in store, you can try to find solutions before they arise.

Question 20: What are your long-term goals?

By understanding your franchise lead’s long-term goals, you can sync your own road map to meet client expectations.