5 Social Media Marketing Tips to Attract Franchise Leads in 2019

With the Generation Z born in 1997 and later reaching adulthood, marketing needs to orient itself to converse with these social natives, virtually growing up with smartphones in their hands.

Here are five interesting social media marketing tips that help in attracting high-quality Gen-Z franchise leads.

Social Media Marketing 1: Competitor Analysis

Competitor analysis plays a major role in understanding:

• The way your competitors are performing in the franchise industry
• The way they are engaging with their audience
• The way they have designed their marketing content

It is crucial to understand what your competition is doing, before coming up with a marketing game-plan.

Social Media Marketing 2: Create Engaging Organic & Paid Marketing Campaigns

Your franchise’s most engaging content plays a vital role in attracting high-quality leads. It is important to look for engaging stories and post them regularly on various social media platforms.

Measuring your marketing engagements help in understanding what is working well for your franchise and what needs to be improved.

Social Media Marketing 3: Invest in Videos

Ever since the introduction of Facebook Live in 2016, social media is mostly about videos, live videos, and visual stories. The future of the internet and social media marketing is immersive video content.

It will be wise to leverage this opportunity in 2019 and invest more in video content on social media platforms to attract franchise leads. Gen Z is more interested in supporting social causes. Adding social causes to your marketing will yield better results.    

Social Media Marketing 4: Focus on Brand Authenticity

Franchise businesses need to work on building authenticity and trust. If not, they stand to lose potential leads, since your brand’s identification with positive signals is an important criteria when making a purchase decision.

Social Media Marketing 5: Instagram is Trending

Among the social media platforms, Instagram is at the top of the list for visual content among Gen Z. If your brand is focusing on Gen Z then you must understand their expectations and how to engage with them.

For more information on social media marketing tips to Attract Franchise Leads in 2019, Contact Us.