6 Video Marketing Trends in 2019 that Helps Improve Franchise Leads

27 March 2019

With more than 90% of customers claiming that videos help in making purchase decisions,video marketing is not an optional exercise anymore. Here are some Video Marketing Trends that can help your franchise attract high-quality leads in2019.

Video Marketing Trend 1: Live Videos

Live videos are the current rage on Facebook, Instagram, YouTube, Twitter, etc. Live videos make your viewers feel that you are directly talking to them. It is quite useful when you need to answer real-time questions, or offer quick solutions.

Video Marketing Trend 2: 360 degree Videos

360 degree videos are interactive and is one of the interesting video marketing trends in 2019.

These videos delivers a near-real experience to your audience, and is useful for travel-related businesses, museums, car dealerships, real estate, and many more.

Video Marketing Trend 3: How-to & Informative Videos

Educational and how-to videos provide the right opportunity for your franchise business to showcase your products and show your audience how they can make a difference.

Video Marketing Trend 4: IGTV & Vertical Videos

Now significantly more prospects watch videos on their mobile devices than on desktops. This is a clear reason for your franchise to focus on creating vertical videos to promote the brand.

With the introduction of IGTV by Instagram, brands are now able to utilize Instagram for marketing, than using both Instagram and YouTube. Many big brands are using IGTV for building brand awareness.

Video Marketing Trend 5: Vlog

Video blogging or vlog is on a rise on YouTube. There are many regular vloggers out there filming everything from their breakfast preparations to vacations. Vlogging can also help your business to attract franchise leads, since they help build better connections with your targeted audience.

Video Marketing Trend 6: Virtual Reality

Virtual reality (VR) continues to be a significant trend in 2019 as well. VR has high potential in attracting and capturing high-quality leads. It is already used in car retail, real estate, gaming industry, etc.

To know more about the Video Marketing Trends in 2019 that help attract high-quality franchise leads, Contact Us.

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