9 Tips to Create White Papers that Generate Franchise Leads

White papers are one of the proven ways to attract niche leads looking for a solution to a particular concern. These are mostly targeted at influencers and franchise business decision-makers.

Here’s a list of tips to generate franchise leads using white papers.

Tip 1: Showcase Your Franchise Business as the Best Solution

It is a known fact that you shouldn’t push the brand name or product in a white paper, but you can still showcase your franchise offering as part of the solution. Go for it. 

Tip 2: Talk About a Trending Topic

You can talk about trending issues in your niche and write solutions for it, providing technical features and benefits of your products and services without overtly pushing your brand name.

Tip 3: Plan the Content & Keep it Simple 

Once you decide on the topic, plan the content and make it simple without too many technical jargon. 

The white paper should be simple enough to be understood even by a non-technical person.

Tip 4: Provide In-depth Information

Your prospective leads will be looking for detailed information in the white papers. So, justify it. 

It is also important to support your suggestion with statistics from respectable sources.

Tip 5: Watch out for the Length

You can’t cut all white papers to the same size, but it should be customized to be relevant to your target audience. 

There are different kinds of white papers with different purposes, and flexibility is important.

Tip 6: Publish at the Right Time & on the Right Platform

After creating a white paper, the next step is to promote it, which should be at the right time and on the right platform. 

White papers targeted at a particular phase of the buyer’s lifecycle may be better in attracting more franchise leads than others. Explore and find out.

Tip 7: Do not use too much Marketing Jargon

A white paper is created to be informational and educational. Avoid using too many jargon and buzzwords. 

Tip 8: Introduce Topics, not Your Products/Services

In white papers, people look for topics and not products and services. Make sure to include a catchy title and a short description of it.

Tip 9: Look for the Right Person 

It is important to choose the right person to write a particular white paper. It might be a product manager, marketing specialist, or a technical writer.

For more tips on how to create white papers that generate franchise leads, Click Here.