9 B2B Marketing Trends in 2019 that Every Franchise Should Know

Business-to-business (B2B) Marketing is evolving year after year, and marketers need to be aware of changing trends.

Here are some important B2B franchise marketing trends that need your attention.

B2B Marketing Trend 1: Long-form Content

Long-form content is back and Google is embracing it, mainly because it helps to provide visitors authoritative information.

However, remember that search ranking do not solely depend on keywords.

B2B Marketing Trend 2: Long-tail SEO Trends

One of the franchise marketing trends that offers the potential to outrun your competition is the use of long-tail keywords and phrases.

Your franchise can rank better in web searches if you evolve a search strategy around long-tail keywords, since fewer websites compete for them.

B2B Marketing Trend 3: Intent Data

Intent data is useful, since it reveals detailed information about the prospects’ interests. Intent data can be fetched from both first-party and third-party websites.  

B2B Marketing Trend 4: Community Building

In 2019, community building is definitely on the rise and conversations around the community help to shape retail brands.

To build strong recall around your franchise, it is important to have good connections and interactions with various communities in your niche.

B2B Marketing Trend 5: Influencer Marketing

For a few years now, influencer marketing is proving to be a strong trend that continues in 2019 as well.

To get started with influencer marketing, you need to identify industry experts with a relevant following. Afterwards, short-list a few, depending on your objectives and budget, and invite one or more of them to market your franchise product/services.

B2B Marketing Trend 6: Account-based Marketing

Account-based marketing (ABM) or key account marketing can find success only if both the sales and marketing teams work in tandem.

It involves strategic targeting of prospects based on their account status.

B2B Marketing Trend 7: Agile Marketing 

Similar to the agile way of software development, it is also possible to employ an agile method for promoting B2B franchise marketing.

The agile method helps marketers improve work quality and prevents team burnout.

B2B Marketing Trend 8: Machine Learning Works

With the increasing role played by basic AI tools like Chatbots, machine learning is fast becoming a trending B2B franchise marketing approach. These chatbots can be trained to lure customers, prevent fraud, and more.

B2B Marketing Trend 9: Video

Video content will never go out of vogue in marketing. It is fact that thousands of videos are posted on YouTube, which is the second popular social media platform. By 2021, it is believed that 80% of all web traffic will be video driven.