7 Marketing Automation Tips for Improved Franchise Leads in 2019

In 2019, more than 52% of marketers are planning to explore marketing automationas it saves time and money.

Here are a few marketing automation tips that could improve your Franchise Leads in 2019.

Marketing Automation Tip 1: Audience Segmentation

Many of the franchises that have adopted marketing automation fail to implement audience segmentation in their daily marketing plan.

For attracting high-quality leads, it is important to understand which audience segment (interested, not interested, don’t know about the franchise) you are targeting.

Marketing Automation Tip 2: Data Collection

Data is one of the key factors when it comes to uncovering marketing gaps, customer insights, etc. More than 30% of businesses have lost potential leads at some time due to inaccurate data.

Marketing automation can be used in collecting, analyzing, and monitoring your data.

Marketing Automation Tip 3: Automation Retention

Many of the franchise brands haven’t leveraged marketing automation except for greeting prospects and re-targeting abandoned leads. Remember that you can use it at every stage of the marketing lifecycle, from lead generation to second purchases to retaining existing customers.

Marketing Automation Tip 4: Data-driven Content

Creating relevant content based on customer data helps in driving high-quality leads who are most likely to convert into customers.

Also, user-generated content helps in building brand trust and authenticity.

Marketing Automation Tip 5: Hyper-personalization is the Key

Most of your potential customers expect highly personalized communication from your franchise. Create personalized experiences for them by researching their interests, , preferred platform for communication, etc.

Marketing Automation Tip 6: Predictive Analytics driven Campaigns is Trending

In 2019, predictive analytics is the trend. Predictive analysis is the process of extracting information on the customers or campaigns based on existing data, in order to predict future trends.

It can be used in campaign personalization, behavioral campaigns, and campaign segmentation.  

Marketing Automation Tip 7: Try Artificial Intelligence

Chatbots are trending artificial intelligence (AI) tools that are now in use. They help in providing relevant information to leads, prospects, and customers 24/7 and helps reduce the workload of your sales and marketing teams.

For more information on Marketing Automation tips to improve your franchise leads in 2019, Contact Us.