5 Web Development Strategies That Gets You Franchise Leads in 2018

Franchise web development strategies are ever-changing, which brings newer opportunities and challenges.

In 2018 as well there are certain changes that you need to compete with for attracting qualified franchise leads. To rank well on Google, your franchise needs to implement these web development strategies.

Read on.

Web Development Strategy 1: Responsive Franchise Website Design is Important

There is no escape from responsive franchise web design, since most of the web searches now happen on smartphones. Without a responsive website, the quality of user experience is hugely impacted, which can cost you a large number of customers.

With the decrease in user experience, your franchise brand reputation also suffers. If you still haven’t changed your franchise website into a responsive design, then it’s high-time to change and optimize it for better lead generation.

Web Development Strategy 2: Content and Customer-centric Franchise Web Design

Franchise being a customer-centric business, it’s a challenge to attract and retain them on your website. It is necessary to keep them engaged with interesting and informative content.

With content-focused franchise web design, your customers will readily be able to grasp and absorb things quickly. Also, if the information is available on a particular page, then your consumers need not search for solutions all over your website.

Web Development Strategy 3: Thorough Keyword Research is Still Necessary

Keywords still play an important role in a successful franchise web design. These keywords and its trends change every day. Keep updating your website with trending franchise keywords, to attract more franchise leads.

Following the keyword trends and incorporating them into context-specific web pages will lead forms is more likely to convert more prospects. Keep working on your keyword research to stay at the top of search engines.

Web Development Strategy 4: Crawlable Website Content is Important

We agree that your franchise web design should be content and customer-focused, but it is also necessary to make the content readable for web crawlers. These crawlers index your content on Google and help in online visibility and website ranking.

Make sure to optimize your franchise website’s URLs, texts, and visuals for easy crawlability. If you fail to optimize for crawl bots, then none of your other web development strategies will work towards attracting qualified franchise leads.

Web Development Strategy 5: Optimize for the Right Referrers

The best referrer for your franchise website is Google, followed by social media sites like Facebook, Twitter, YouTube, etc. You need to research and optimize your franchise website to get quality references from these platforms.

These platforms are smart and they have algorithms that put down the posts with irrelevant external links and pump up posts that engage browsers.

For more web development strategies to survive in 2018 and gain franchise leads,Contact Us