7 Powerful Ways to Generate Franchise Leads Using Pinterest

Pinterest is often underrated for lead generation but if well-utilized, it can be a formidable social media platform to generate franchise leads. 

Being a user-generated content platform, Pinterest helps in building brand awareness as well. If you optimize your Pinterest pins, then you can reach potential customers without even having to spend much.

Here are some key tips to generate franchise leads using Pinterest.

Pinterest Lead Tip 1: Know Your Customers

Each social media platform is unique and audience expectations are also different. 

On Pinterest, people search for interesting ideas and engaging content. Creating buyer personas of your potential customers can go a long way in generating user-focused content which is the key to success on Pinterest. 

Pinterest Lead Tip 2: Optimize Your Pins

Pinterest can attract huge website traffic, since pins and repins often go viral than tweets, retweets (Twitter) and shares (Facebook). 

Start pinning when people are likely to find your pins - 2-4 p.m., and 8 p.m.-1 a.m. works in most segments. 

Also, engage with the people who like, comment, and repin your pins.

Pinterest Lead Tip 3: Don’t Forget to Mobile-optimize

More than 79% of social media users access their accounts through mobiles. 

Optimizing your pins for mobile to drive traffic to your franchise website is important. If not, you’ll be losing a lot of visitors who are likely to convert into quality leads.  

Pinterest Lead Tip 4: Regular Pinning is Important

To expand your Pinterest reach, you need to regularly post content and enrich your profile. Pinterest has introduced rich pins, which help in incorporating more information about your pins. 

Currently, three rich pins are available -  Product, Recipe, and Movie pins. 

Pinterest Lead Tip 5: Focus on Visual Content

Visual content drives more traffic than plain text. 

You can use various high-quality images related to your franchise to capture qualified leads. It can be infographics, interesting trends, franchise outlet images, product images, etc. 

Pinterest Lead Tip 6: Text Also Matters

If visual content captures attention, often it is the text that engages and acts as a gateway to reach your franchise website. 

Make sure to have an interesting description and a compelling call-to-action (CTA). Finally, don’t forget to keyword-optimize your board titles and descriptions.

Pinterest Lead Tip 7: Try Pinterest Advertising

Most social media platforms are providing digital advertising opportunities for franchisors and so does Pinterest. 

You can leverage Pinterest’s paid self-service option that helps in creating compelling pins. 

For more effective tips to generate qualified franchise leads using Pinterest, Contact Us.