7 Powerful Franchise Development Ideas to Increase Qualified Leads

Leads are important for your franchisee growth, but not all leads get converted into sales. Qualified leads stand a far better chance of converting into customers.

If all your franchise development efforts are focused toward attracting just about any lead then your time and money are likely to be wasted chasing unwanted leads.

Here are some powerful franchise development ideas that increase qualified leads.

01. Understand Consumer Personas

If you don’t know who your customers are, then it becomes a challenge to run effective sales promotions and marketing campaigns. The best way to tackle this is by creating franchisee personas.

Personas help in targeting your marketing campaigns at the right audience, and attracting about-to-buy leads.

02. Own a Franchisor Website

It is important to own a franchisor website to attract potential franchisee buyers. Your website must offer visitors a good user experience and engaging content, before it can start capturing high-quality franchise leads.

Your buyers’ personas can be a great aid in designing an effective franchisor business website with defined targets.

03. Build Local Brand Awareness

One of the franchise development efforts to draw qualified leads toward your business is by building brand awareness on both offline and online platforms.

Initially, it may be helpful to build brand awareness using local events, as well as online review platforms, blogging websites, etc., popular in your area.

04. Run Search Engine Marketing

To attract franchise leads, your franchisor business website needs to appear on the first page of Google’s search engine result pages (SERPs).

You can get there either by organic means (using search engine optimization practices) or PPC advertisements. While organic traffic is free and long term but takes time to build up, search marketing including PPC campaigns deliver results instantly, but you need to pay for each click.

Initially, running a paid search campaign could help your business build up initial impetus.

05. Take Help from Franchisee Development Experts

Franchisee development experts are well-aware of the development process that improve your franchisee sales, by attracting qualified leads. 

Expert assistance come bundled with most consulting offers, so you don’t need to pay extra for it. However, make it a point to make the best of this initial opportunity.

06. CRM Systems

Make use of digital tools like CRM systems to run franchisee operations seamlessly. Franchisee customer relationship management (CRM) systems are available to automate most of the franchisee marketing processes.

A good CRM system helps your business in tracking franchises over a lifetime, lead generation, email marketing, social media postings, reporting, and more.

07. Data Analytics Play a Vital Role

What’s working and what’s not? You will know only by measuring your franchisee development efforts. Tracking your online marketing is easy and free with Google Analytics, provided it is configured to give you a 360 degree view of your website and online marketing efforts.

For more insights into the franchisee development process that can attract qualified leads, Contact Us