How to Generate Franchise Leads Using YouTube

With YouTube, you can not only promote your franchise business but also capture qualified leads. Here’s how.

Franchise Lead Generation 1: Brand Your YouTube Channel 

To build your viewer’s trust and convert them into leads, give your YouTube channel a professional appearance. 

With available YouTube features, you can change the appearance of your channel, starting with the channel art and thumbnail images.  

Franchise Lead Generation 2: Make Use of YouTube Cards

YouTube cards are one of the best options that help you capture leads. It lets you add calls to action (CTAs) to your videos along with a link, which compels the viewers to take action.  

Make sure not to include more than 3 cards per video. As the YouTube card feature is responsive, it works well on mobiles too. 

Franchise Lead Generation 3: Keywords Play a Vital Role

For better search ranking, visibility, and lead capturing, use optimized keywords. 

Introduce optimized title, long descriptions, and tags for your videos. For better searchability, you have to include both short and long-tail keywords.  

Franchise Lead Generation 4: Promote Your Franchise Landing Pages Using End Screens

A useful mobile-friendly YouTube feature is the End Screens that let your videos end with a CTA. 

If you include a CTA in your bio or description then visitors have to scroll to find them, but these clickable CTAs are right on the videos. Make sure to have videos that are more than 25 seconds, as the end screen appears at the end of 5-20 seconds. 

The CTA will re-direct your viewers to a landing page. End screen includes links to your other videos, channels, website, products, or newsletter. 

Franchise Lead Generation 5: Respond to Comments

Many of your viewers won’t reach out to sales or customer service; instead, they will leave a comment. Reaching out and responding to these comments leads to better engagement and builds a good online reputation, plus positive relationships with potential leads. 

Franchise Lead Generation 6: Seek Help from Influencers

Your franchise YouTube channel can increase shares and content visibility, and earn trust by seeking help from local influencers. To generate more franchise leads, you should request likes and subscriptions from local influencers. 

For more lead generation tips using YouTube, Click Here.