6 Marketing Tools for Franchises

Franchising is easier when compared to starting your own business as it provides support to set up a stable business from day one. On the other hand, there are certain things that have to be handled by the franchisees, and mostly one among them is local marketing.

So, how do you promote your franchise locally?

If you are new to franchising then you should be aware of some of the important marketing tools that can help you with the task.

Marketing Tool 1: Franchise Website

To attract qualified local leads, every franchise out there needs a  business website with the latest responsive web technology.

This website will show up when local prospects search for your products or services, mostly on their mobile phones, and direct them to your doorstep.

Marketing Tool 2: Blogging Platform

If you already have a well-optimized franchise business website, then you can dedicate a page on it for publishing your blog posts. These can also be posted on other blogging platforms as well, and will help in communicating your message to your local community.

Links to your franchise blogs can also be published on social media as well, to increase your website traffic and in turn, your leads and business.

Marketing Tool 3: Email Marketing

Nowadays, email is an everyday habit of consumers. Make use of this opportunity to market your franchise through email marketing tools.

Email marketing allows you to periodically send professional email to your customers at a time of your choice.

Marketing Tool 4: Social Media Management

With the increasing popularity of the mobile internet, accessing and browsing social media is as easy for your consumers as picking up their mobile phones.

This is one of the increasingly effective ways to attract qualified franchise leads. However, social media marketing can be time-consuming. Just how do you deal with this challenge?

Social media managing tools can help you in scheduling and publishing your posts, which helps in freeing up your time for other important tasks.

Marketing Tool 5: Franchise CRM Tool

A franchise business is all about building good local relationships for marketing your products and services. This is where a franchise customer relationship management (CRM) tool helps.

It lets you know the exact place of your prospects in the relationship pipeline, which helps in planning your next marketing strategy.

Marketing Tool 6: Graphics Designing Tool

Traditional marketing also plays a vital role in your marketing strategy. You will need interesting print collateral, starting from business cards to brochures and banners.

While some printed collateral will need to be done professionally, you can use freely available graphics tools to design simple handouts, invitations, etc.

For more insights about marketing tools for newcomers in franchising, Contact Us