2018: Nine Franchise Lead Generation Trends

In a highly competitive franchise market, it is quite a challenge to generate quality leads.

Here are a few franchise lead generation trends for 2018.

Lead Generation Trend 1: Role of Customer Satisfaction

From finding customers to delivering amazing help and assistance until the purchase and beyond, sustained franchise lead generation is all about customer-centricity.

Customer satisfaction and engagement is now a significant Google ranking factor. The better your customers rate you, the better your Google ranking and franchise lead generation.

Lead Generation Trend 2: SEO is Important for Leads

The search for a local franchise mostly starts with generic searches on Google. Good quality search engine optimization (SEO) practices of your franchisor website play a vital role in better search ranking.

Good SEO directly impacts your marketing returns on investment (ROI).

Lead Generation Trend 3: Email Marketing isn’t Dead

For attracting high-quality leads, email marketing is still a cost-effective tool.

To improve the results of email marketing, it is advisable to use a permissions based email list. Always do A/B testing of the email collateral before you ever send out an email campaign.

Lead Generation Trend 4: Account-based Marketing Delivers Results

Account-based marketing (ABM) attracts quality leads, since it is specifically targeted at an interested audience.

Since Account-based marketing needs you to customize your marketing based on the customer’s interests, you may need to assign a dedicated resource to run ABM marketing.

Lead Generation Trend 5: Don’t Forget Content Marketing

For franchise lead generation, content plays a vital role in audience connection and engagement.

Lead generation becomes easy when visual content is incorporated into the text, since images and video are more engaging than just plain text.

Lead Generation Trend 6: Agile Marketing Works

Similar to the agile software development process, agile marketing improves the speed, predictability, transparency, and adaptability of your franchise marketing and lead generation initiatives.

The Agile marketing process is iterative, allowing for marketing experiments, feedback, and the ability to quickly respond to changing market conditions. However, agile marketing requires a dedicated team.

Lead Generation Trend 7: Retargeting is a Must

Don’t forget to retarget leads with display ads, since these leads are already aware of your franchise and the chances are even higher that they may respond.

Retargeting is often underutilized by the marketers. Start making good use of it to improve your lead conversion and ROI.

Lead Generation Trend 8: Video Marketing Works

Videos are the most-effective way of franchise lead generation. Throughout the buyers’ journey, they watch and prefer videos over any other mode of communication.

Making room for video marketing in the marketing budget may turn out to be your most impactful marketing masterstroke.

Lead Generation Trend 9: Try Social Media Live Video Streaming

Since the time social media usage has been on the rise on smartphones, new features are being introduced and one among them is live video streaming.

Live videos are far more engaging than canned ones, and are frequently used by franchisors to generate quality leads.

For more insights into franchise lead generation trends in 2018, Contact Us.