SEO Tips to Improve Your Franchise Lead Generation

Search Engine Optimization (SEO) is one of the most powerful ways to ensure sustained lead generation, when combined with other marketing strategies.

Here are some SEO tips to optimize franchise lead generation.

Franchise Lead Generation Tip 1: Incorporate SEO from Every Angle

Good SEO is not only about creating content with some keywords added to it.

If you are writing about a topic, you need to build good internal and external connections for capturing leads. It includes backlinks, searcher intent research, relevancy of the content, time of the post, usage of targeted keywords, etc. Taking a 360 degree view of SEO is far more effective than focusing on just a few keywords.

Franchise Lead Generation Tip 2: You need a Franchisor Website

Any sustained web marketing initiative needs a website to anchor and seamlessly coordinate between web marketing and social channels on the one hand, and your sales funnel on the other.

SEO plays a vital role in retaining online visitors on your website, and driving them further down your sales funnel.

Franchise Lead Generation Tip 3: Tell Your Story

Story-telling is vital to building your Franchisor brand, since franchising involves huge investments and franchisors need to be constantly reassured of reasonable ROI.

Again, an SEO optimized story will go a long way in reaching your audience and improving your conversion rate.

Franchise Lead Generation Tip 4: Keyword Research Helps

Always try to build your content around targeted keywords. It’s advisable to choose trending topics that attract prospects. You will also need a steady stream of topics that ward off their concerns, in order to nurture your audience and close the sale.

Franchise Lead Generation Tip 5: Think Unique About Your Franchise SEO

In order to reward you with top placements in search results, what does Google expect? It polls user-intent and expects relevant content for visitors searching for information.

That's why every page on your website should look like a landing page - with a powerful headline and lead-in, attractivee imagery or video, sub-heads, concise content, and either a link to a form or an embedded form on the page.

Franchise Lead Generation 6: SERP Click-through Rate (CTR) is Important

The SEO of your website should improve your CTR in the organic search engine result page (SERP). If the CTR of your website increases, then the leads also increase.

These CTRs will also boost your return on investment (ROI). If the CTR, leads, and ROI increase, then the website ranking automatically increases.

Franchise Lead Generation 7: Make Use of Behavioral Analytics

Behavioral analytics play a vital role in understanding the behavior of the people who land on your franchise website. It will let you know what people are looking for, how far they are scrolling down, and what they are finally clicking.

This helps in creating engaging content that can improve the SEO and the website ranking.

For more franchise lead generation tips through SEO, Contact Us.