7 Ways to Generate Quality Franchise Leads Using Twitter

Twitter is an effective communication platform for promoting short and relevant near real-time communication. If you integrate Twitter into your franchise marketing, then it can help generate quality leads.

Here are some of the tips to generate franchise leads using Twitter.

Franchise Lead Tip 1: Build Your Twitter Audience

Building your Twitter followers is an important step before expecting quality leads. These targeted audiences are the ones who can be converted into future clients. 

To make your followers’ list, take a look at your competitors’ profile, monitor their Tweets and Retweets, follow some of their followers, and build relationships.

Franchise Lead Tip 2: Optimize Your Franchise’s Twitter Bio

Your Twitter bio is the first thing that followers notice. When you optimize your franchise bio, make it a point to include hashtags related to your main offerings, links to the latest and best content, or links to your website.

Franchise Lead Tip 3: Make Use of Twitter Cards

Tweets work better when you add rich images, GIFs, or video to it. Twitter cards are the way to do it for better lead generation. 

Choose from a range of Twitter cards like Summary card, Photo card, Gallery card, App card, Player card, Product card, etc. to attract more franchise leads. 

Franchise Lead Tip 4: Monitor and Involve in Conversations

Use Twitter not only to promote your business but also to connect with your audience. 

Take a look at your niche, monitor related topics, and kick up a conversation. If anyone is facing trouble and you have the answer then pitch in to help them.

 This will build your brand, trust, and relationships.   

Franchise Lead Tip 5: Schedule Your Tweets

Twitter lead generation can only be successful if your audiences are reading your Tweets. 

Start off with the generic best day, which is Wednesday for B2B customers. Later, you can optimize the day and time per the real data from your followers. 

Franchise Lead Tip 6: Educate and Engage Before you Promote

It is always best to give your followers something useful before you ask from them. 

Share informative, entertaining, and relevant content. Address their issues and try to find solutions. 

Franchise Lead Tip 7: Go for Twitter Ads

For the increased social visibility of your franchise, you can choose to go for Twitter Ads. 

You can either use lead generation cards to generate leads directly, or go with Promoted Tweets, Promoted Accounts, or a host of other options.

For more lead generation tips using Twitter, Click Here.