How to Attract and Manage Franchise Leads

Franchise lead generation and lead management are two important processes in attracting and nurturing quality leads which drive your sales. If you are only capturing leads and not managing them, then you are leaving heaps of money on the table. 

A lead management process includes nurturing franchise leads, educating them on your products/services, engaging with them, and converting them into prospective customers.

Here are 8 important Tips to capture and manage your franchise leads.

Tip 1: Attract Franchise Leads

You need to figure out your website visitors and their status in the sales funnel. 

It is also important to know their interests, demographics, and behavior. This will help in designing an effective process to attract leads. 

Tip 2: Incorporate Marketing Automation

Managing everything on your own is a challenge. Introduce marketing automation practices to capture and manage your franchise leads. 

You can incorporate website content management tools, content promotion tools, customer relationship management (CRM) software, etc. to automate your marketing tasks.

Tip 3: Use Lead Capture Techniques

Franchise leads can be captured using inbound and paid marketing.

It includes blogs, guest blogs, social media engagement, on-page SEO optimization, email marketing, AdWords, social media ads, media ads, personal networking, etc. 

Tip 4: Perform Lead Segmentation

After capturing leads, it is important to segment them based on demographics, interests, etc. to nurture them. 

Depending on these segments, you can design and promote the right content for further engagement. 

Tip 5: Score Your Franchise Leads

Lead scoring will let you understand the lead’s interest in your products/services. Demographics and behavior of the leads determine the lead score. 

The higher the score, larger the chances of conversion. Using the lead score report, cold leads can be effectively nurtured and the sales team can prioritize them.

Tip 6: Franchise Lead Nurturing is Important

Based on the lead segmentation and lead scores, identify the leads and their position in the sales funnel and induct them into the relevant lead nurturing processes. 

If they want to know about your franchise, then educate them with relevant content, followed by promotional offers to lure them. 

Tip 7: Convert Your Leads into Customers

Make sure that your leads are ready for conversion after the lead nurturing process and then nudge them to convert. 

Attractive offers with a super-short shelf-life work well in converting on-the-edge prospects.

Tip 8: Monitor Your Franchise Leads

The most important part of lead management is the tracking and measuring of your leads. After your sales team takes it from you, follow-up with them and evaluate. This will let you know if you need to nurture them further.

It is also essential to monitor your marketing return on investment (ROI), which lets you know what is working and what isn’t working for your franchise business.

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