7 Franchise Lead Generation Tips to Capture Quality Leads

Marketing is business, especially for franchises just off the block. The more leads your marketing can capture, the faster you grow.

However, getting good leads is no walk in the park. You need to know your local audience like the back of your own hands, to get them to sign up for a demo or meeting.

Here are 7 tips to get you going.

Lead Generation Tip 1: Offer Something Valuable

Most of your web visitors will not return to your business unless you offer something interesting. Websites that simply speak about their own products and services are rarely able to pull this off. 

Instead, talk about your customers and how your products and services help them. Put them right at the center of your franchise website and offer something valuable before you request their lead information.

Lead Generation Tip 2: Leverage Lead Magnets

There is a huge gap between traffic generation and lead generation. To bridge this gap and convert your visitors into leads, you need to include "lead magnets” - email opt-ins, social media follows, subscriptions, etc. 

The catch is, I no one is going to leave their email ids if they even remotely suspect that you are going to spam them regularly. Offer a preview of your email content right on the sign-up page.

Lead Generation Tip 3: Design Killer Landing Pages

Landing pages are critical components of any business website. In order to deliver good results, the page should deliver a quick "elevator pitch” and get the prospect to fill in the lead form.

• A killer landing page will have:
• A very persuasive headline
• A sub head that will explain the offer
• An image or video which will reinforce your offer
• A brief verbal description of the offer 
• Testimonials to further reinforce the value of your offer
• A lead-capture form 

Most killer landing pages will have all of this information "above the fold”.

Lead Generation Tip 4: Make use of Lead Scoring

Lead scoring is about grading leads according to their readiness to convert, and it helps to put the hot leads ahead of others. 

For example, a "request demo appointment” lead is, in most cases, more valuable than a "request more information” lead. 

Creating a lead scoring methodology will certainly help to maximize your sales and marketing bandwidth. 

Lead Generation Tip 5: Email Marketing Works 

Right from introducing your franchise business to selling, email marketing is a low-cost long-term marketing option that can deliver results. 

The things to remember are:

• Never ever SPAM
• Try to set a definite day of the month or week for dropping your email
• Always offer something valuable
• Respond promptly to questions and requests

Lead Generation Tip 6: Try Content Marketing 

Without content, there is hardly any marketing. From videos, blogs, infographics, and social updates to success stories and white papers, good content not only gets you your prospects attention, but helps you to top Google searches too.

To be effective, your content marketing needs to be focused on your most profitable customer segments. A/B testing is one way to ensure content marketing effectiveness.

Lead Generation Tip 7: Effective Advertising Always Works

Need to ramp up your business fast? Nothing works better than paid advertising. Think Google Adwords and Facebook Ads. Put in a few dollars on both and closely track ad performance.

The golden rule: Always be Testing.

For more information on franchise lead generation strategies, Contact Us.