Influencer Marketing Trends 2019 for Improved Franchise Business

Influencer marketing is one of the most effective ways to connect with a community which is relevant to your franchise business. More than 85% of marketing professionals have reported that influencer marketing is extremely effective in raising brand awareness.

Here are a few influencer marketing trends that can help improve your franchise business.

Trend 1: Videos are Important

Influencer marketing works really well with video, since the influencer is directly addressing his admirers in person. Live videos are even better, since it adds an element of surprise to your marketing.

Trend 2: Instagram

Instagram, with its rich, engaging, and interesting visual content, is growing and had reached one billion monthly users.

In 2019, it is expected to grow even more and continues to be one of the major influencer marketing platforms.

Trend 3: Authentic Content is in Demand

Stock photos and traditional ads are fading, and transparency and authenticity are on the rise in 2019.

If your franchise business is adopting influencer marketing, then plan to create authentic, lead generating content with your influencer.

Trend 4: User-generated Content

It is a fact that user-generated content (UGC) works well on social media platforms. Going one step further, many of the franchise brands are starting to use influencer content across the entire marketing platforms, including advertising campaigns, emails, product-display pages, etc.

This approach helps to maintain the brand consistency across channels.

Trend 5: Social Influencers

Millennials, who are also social media natives, are reaching purchasing maturity. This means that there is a huge number of people who converse on social media platforms and these conversations often trigger purchase decisions.

In this context, anyone can be an influencer, with varying number of followers.

Trend 6: Micro- & Nano-Influencers

There are four different types of influencers on social media, including

• Mega-influencers: They have millions of followers and are mostly celebrities.
• Macro-influencers: They have between 100,000 and 1 million followers.
• Micro-influencers: They have only 1,000 and 100,000 followers but may have a higher degree of authenticity
• Nano-influencers: They have less than 1,000 followers but have huge influence in their niches.